As a lawyer, it can be difficult to market your practice online since you are bsy handling client’s’ cases. However, you still need leads on your website to stay in business. Today, Nick Altimore from Lion Rank SEO agencies has some advice to share.
Nick, take it over.
One of the things you may be looking to do is hiring a search engine optimization company to help improve traffic to your lawyer website. A good SEO company will ensure that your website not only generates traffic, but leads that are interested in your business. There are various SEO strategies that an agency can use to improve traffic to your site. Some of these include:
The agency will audit your website content to determine its suitability for your market and whether it’s optimized for search engines. For instance, the company will check the content for readability and use of keywords. Great content that is not optimized for the key terms that your market types on search engines when looking for your products or services will not help in generating traffic.
The lawyer marketing agency can help you define your target market and the keywords they type on search engines. Moreover, the agency can help you identify whether the keyword searched for are profitable based on the number of searches and commercial intent of the visitor.
Building backlinks is one of the best ways of making a website rank high on search engines. There are different types of links that the SEO company can build to boost your website’s ranking on search engines. When building links, the company should consider both the quantity and quality of the links. The era of building massive links that have no authority and still make websites rank for them is over. Today, only high quality links matter in making websites rank high.
Some of the link building techniques that the lawyer SEO agency can use include manual directory submission, guest posting, building web 2.0 properties, creating links from relevant blogs among others. For the best results, the links should have a variety of keywords as the anchor text.
The SEO agency can also help you with conversion optimization. This means making sure that all traffic that stops by your website is captured and nurtured for future sales. There are different ways in which your website can be optimized for conversions. For instance, the SEO consulting firm can create eBooks or video series to use as a lead magnate for your traffic. The lead magnet will be provided on a landing page that will entice the visitors to subscribe to your email list.
The above are three things you should look for when searching for a lawyer SEO company.